Tag: Robert Schindler

What Can Animal Blessings Teach Us About the Spiritual Lives of Consumers?

What Can Animal Blessings Teach Us About the Spiritual Lives of Consumers?

By Tom McLaughlin In remembrance of St. Francis of Assisi, the patron saint of animals, Catholic parishes throughout the United States will once again host annual animal blessing ceremonies on or around Oct. 4. Just in time for the feast day, consumer behavior and marketing expert Robert Schindler reminds us that the social phenomenon of […]

Posted in: Research Highlights
The Top 10 Effect: Why Consumers Depend on Rankings, According to New Research by Rutgers University–Camden Professor

The Top 10 Effect: Why Consumers Depend on Rankings, According to New Research by Rutgers University–Camden Professor

These days, you can’t scroll through the Internet without seeing a ranked list of the best consumer products, vacation spots, colleges, and virtually anything else worth organizing from the very top to the bottom. Top 10 lists were a late night staple for the recently retired David Letterman, are a regular feature on ESPN’s SportsCenter, […]

Posted in: Research Highlights
Marketing Scholar Receives “Bright Idea Award” for Research Paper

Marketing Scholar Receives “Bright Idea Award” for Research Paper

A Rutgers–Camden professor’s research paper has been recognized as one of the 10 best manuscripts published in 2012 in New Jersey. Robert Schindler, a Cherry Hill resident and a professor of marketing at the Rutgers School of Business–Camden, received the Bright Idea Award for his paper, “Perceived Helpfulness of Online Consumer Reviews:  The Role of […]

Posted in: Scarlet Pride