Tag: online shopping

Retailers Revamping Marketing Efforts to Meet Digital Consumer Demands

Retailers Revamping Marketing Efforts to Meet Digital Consumer Demands

Online shopping has many advantages, like avoiding long lines and large crowds, but digital technology has also brought the entire consumer experience to home computers and mobile devices. A Rutgers University–Camden marketing scholar says it’s not only changed the way people shop, but also the way retailers market their products to consumers. “Companies have to […]

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