Tag: marketing

Retailers Revamping Marketing Efforts to Meet Digital Consumer Demands

Retailers Revamping Marketing Efforts to Meet Digital Consumer Demands

Online shopping has many advantages, like avoiding long lines and large crowds, but digital technology has also brought the entire consumer experience to home computers and mobile devices. A Rutgers University–Camden marketing scholar says it’s not only changed the way people shop, but also the way retailers market their products to consumers. “Companies have to […]

Posted in: Research Highlights
Sharing the Love: Marketing Major Helps Lead Charitable Campaign

Sharing the Love: Marketing Major Helps Lead Charitable Campaign

As the end of the year approaches, so does the season of giving, which typically means an increase in charitable donations to many local and national organizations. Behind the scenes, it’s the culmination of a year’s worth of hard work for Amelia Kaselaan, who is carving out her niche in the marketing industry. Kaselaan, a […]

Posted in: Student Achievement
Student Recognized as a “Philly’s Future” Marketing Professional

Student Recognized as a “Philly’s Future” Marketing Professional

A Rutgers–Camden marketing major has been recognized as one of “Philly’s Future” outstanding marketing professionals by the Philly Ad Club. Amelia Kaselaan, from Haddonfield, was the recipient of one of 10 scholarships awarded by the Philly Ad Club to students studying advertising and communications. She received a $2,500 Philly’s Future Scholarship Award toward her education […]

Posted in: Student Achievement