Tag: marketing

Sales Can Stagnate if Online Retailer Promotions Are Limited to Previous Purchase Patterns

Sales Can Stagnate if Online Retailer Promotions Are Limited to Previous Purchase Patterns

Online retailers could boost overall sales by offering returning customers promotional items that are different from prior purchases.

Graphic Design and Marketing Major Named One of Graphic Design USA’s Students to Watch

Graphic Design and Marketing Major Named One of Graphic Design USA’s Students to Watch

Kelley Brennan, a double major in graphic design and marketing, was named one of Graphic Design USA’s Students to Watch in 2018.

Posted in: Arts and Culture
Is Bargain Shopping a Family Trait? New Research Suggests So

Is Bargain Shopping a Family Trait? New Research Suggests So

By Ed Moorhouse If clipping coupons and bargain hunting gives you a thrill, there’s a good chance that at least one of your parents had the same enthusiasm. A Rutgers University–Camden marketing expert says “deal proneness” is a trait passed down from parent to child. “Some people have a taste for getting a bargain,” says […]

Posted in: Research Highlights
Business Major Inspired to Use Marketing Skills to Focus on Social Responsibility

Business Major Inspired to Use Marketing Skills to Focus on Social Responsibility

For as much as Amelia Kaselaan gained during her four years at Rutgers University–Camden, the experiences that resonated with her the most were the ones that allowed her to give back. “One of my goals is to begin my career using my marketing knowledge to do good things, support the social responsibly initiatives of my employer, […]

Posted in: Scarlet Pride
Retailers Revamping Marketing Efforts to Meet Digital Consumer Demands

Retailers Revamping Marketing Efforts to Meet Digital Consumer Demands

Online shopping has many advantages, like avoiding long lines and large crowds, but digital technology has also brought the entire consumer experience to home computers and mobile devices. A Rutgers University–Camden marketing scholar says it’s not only changed the way people shop, but also the way retailers market their products to consumers. “Companies have to […]

Posted in: Research Highlights