Tag: marketing

Blame it on Genetics

Blame it on Genetics

Rutgers‒Camden researcher says shopping for bargains may be hereditary.

Posted in: Research Highlights
Consumers Buy More Food When They Order Cold Meals and Drinks, Reports Rutgers‒Camden Researcher

Consumers Buy More Food When They Order Cold Meals and Drinks, Reports Rutgers‒Camden Researcher

The study found that people who purchase cold sandwiches are twice as likely to buy additional food items.

Posted in: Research Highlights
Sales Can Stagnate if Online Retailer Promotions Are Limited to Previous Purchase Patterns

Sales Can Stagnate if Online Retailer Promotions Are Limited to Previous Purchase Patterns

Online retailers could boost overall sales by offering returning customers promotional items that are different from prior purchases.

Graphic Design and Marketing Major Named One of Graphic Design USA’s Students to Watch

Graphic Design and Marketing Major Named One of Graphic Design USA’s Students to Watch

Kelley Brennan, a double major in graphic design and marketing, was named one of Graphic Design USA’s Students to Watch in 2018.

Posted in: Arts and Culture
Is Bargain Shopping a Family Trait? New Research Suggests So

Is Bargain Shopping a Family Trait? New Research Suggests So

By Ed Moorhouse If clipping coupons and bargain hunting gives you a thrill, there’s a good chance that at least one of your parents had the same enthusiasm. A Rutgers University–Camden marketing expert says “deal proneness” is a trait passed down from parent to child. “Some people have a taste for getting a bargain,” says […]

Posted in: Research Highlights