Marketing and Music Mix Leads to Radio Sales Job

Michael Osowiecki

By Sam Starnes

Michael Osowiecki’s experience as a student at Rutgers University–Camden hit all the right notes.

He combined his lifelong love of playing music and his burgeoning interest in sales and marketing in both coursework and extracurricular activities: he majored in marketing while taking electives in music, played saxophone in the Jazz Ensemble, served as president of the student Marketing Association, and completed four business-related internships.

“Rutgers–Camden has so many opportunities for students,” says Osowiecki, who will graduate from the Rutgers School of Business–Camden during a ceremony at the BB&T Pavilion in Camden on May 18.

For Osowiecki, a 2013 Camden Catholic High School graduate who lives in Pennsauken, those opportunities developed into a full-time job offer. On June 5, he will start work as an account executive at 95.7 Ben FM, a radio station based in Bala Cynwyd in suburban Philadelphia owned by the Beasley Media Group, selling radio spots and digital marketing tools.

Osowiecki says Kim Richmond, his instructor in a Personal Selling class he took during his junior year, helped him make the connections for his new job. He says her interest and encouragement in his education and career plans are indicative of his experience with faculty over his four years as a student at Rutgers–Camden.

“The professors I’ve had have been very accessible,” he says. “They have been very willing to give advice outside of class and willing to meet with me and others on advice for jobs and interviews. They really go out of their way and go the extra mile to help us.”

Michael OsowieckiA Lifetime of Music

Osowiecki says that even though he was a marketing major, Rutgers–Camden offered him numerous avenues to pursue his love of performing.

“I’ve been playing music since I was four. I started on the accordion. I played the clarinet in grade school and started saxophone in high school.”

He also plays in the Aqua String Band, a band that dates back to 1920 and is best known for its participation in the annual Mummer’s Parade, and has served as a business agent for them.

Classes he took at Rutgers–Camden included History of Jazz, a course focusing on jazz singers, and a saxophone class. In addition, he performed in on-campus concerts with the Jazz Ensemble.

“It’s great to play in the jazz concerts here and experience that as a non-music major,” he says. “I don’t think there’s any other school in the area that has near the level the study of jazz that we have.”

A Rutgers–Camden Family Legacy

Osowiecki followed in his mother’s and an uncle’s footsteps in attending Rutgers–Camden. His mother, Kathy Osowiecki, and his uncle, Stephen Mularski, graduated from Rutgers–Camden in the late seventies. He says their positive experiences encouraged him to attend.

In addition to his marketing and music activities and internships, he participated in the Business Leadership Development Program, earning honors certification, and he made the Dean’s List for three semesters.

He also served his senior year as a Raptor Ambassador, leading campus tours for prospective students and their families. He tells recruits that the affordability and the university’s reputation made it the best possible decision for him to attend Rutgers–Camden.

“Affordability is a huge factor,” he says. “You are getting a huge bang for your buck. You get so much worth for what you are paying for this university. Everyone knows Rutgers throughout the world.”

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