Business Major Inspired to Use Marketing Skills to Focus on Social Responsibility

Amelia Kaselaan will graduate from Rutgers-Camden with a degree in marketing.

Amelia Kaselaan will graduate from Rutgers-Camden with a degree in marketing.

For as much as Amelia Kaselaan gained during her four years at Rutgers University–Camden, the experiences that resonated with her the most were the ones that allowed her to give back.

“One of my goals is to begin my career using my marketing knowledge to do good things, support the social responsibly initiatives of my employer, and ultimately give back to the community,” says Kaselaan, a senior marketing major at the Rutgers School of Business–Camden who will graduate on May 21.

The Marlton resident knows that the true value of a business can be measured in the impact it has on the community, and she dedicated a large part of her collegiate experience to civic engagement.

As an intern at Subaru’s Cherry Hill headquarters, Kaselaan is a point of contact for retailers and nonprofit organizations involved in the highly successful holiday “Share the Love” campaign, in which Subaru donates $250 for every new vehicle sold or leased to a charity of the customer’s choice. At the end of this year’s campaign, Subaru donated $15 million total to various charities.

Kaselaan has also organized a Goodwill drive through Rutgers–Camden’s Business Leadership Development Program and has participated in various other civic engagement initiatives.

“Looking back on my time at Rutgers–Camden, my education and extracurricular actives have helped me gain experience they I never thought I would have been exposed to, such as traveling abroad to South Africa, being recognized for a scholarship, and landing an internship with an international automotive company,” she says. “These experiences have allowed me to step out of my comfort zone, build confidence in myself and work on strengthening my professional capabilities; all of which have helped prepare me for the start of my career in marketing.”

In April 2013, Kaselaan was recognized as one of “Philly’s Future” outstanding marketing professionals by the Philly Ad Club, and she also worked as a marketing assistant at Fisher Glenn, LLC, an accounting firm in Stratford, and held an internship at the Philadelphia Zoo, where she led various digital marketing efforts.

Kaselaan says she will continue working for Subaru after she graduates and plans to pursue her master’s degree after gaining more professional experience.

“Rutgers–Camden has challenged me academically where I have overcome trials within areas I was once not familiar or comfortable with, but now have a strong sense of confidence in. In addition, my experience has helped to be professionally prepared after graduation by opening up many opportunities through job opportunities, internships, roles in student organizations, networking with business professionals and executives in the South Jersey area and community volunteer work.”

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